A Dramatic advert is over the top and attention grabbing to push the point across, Dramatic adverts can be either for something for very serious, such as road safety and child abuse, or for something as unimportant as selling a car or furniture. The Effect of being over the top sticks with you because there is more often than not shocking imagery in the more serious dramatic adverts.
This advert for road safety Features a disturbing image of a dead girl coming back to life through reverse by showing blood re entering her body and bones snapping back into place. it is very poignant and macabre and can easily shock anyone, it is completely over the top but personally i think that it works, it can make you feel guilty even though you havent done anything, and the message it carries about the speed limit being at 30mph sticks because you could imagine hitting a young child and after seeing the advert you wouldnt want to be the reason that he or she would die.
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