Sex appeal is common in advertising especially in Designer perfume adverts and things like that. Sex sells, everybody knows that, we live in an era of oversexualization, wether it be pop music or something as simple as a coffee advert. if done distastefully adverts can come under fire and criticism and may even banned so it must be done very carefully.
This Advert for the New Carte noire instinct coffee uses sex appeal in a more humourous and less serious and provocotive way. it is cleverly done but can also be seen as a bit silly. showing that the man asks if his wife wants coffee and then he and the dog go out of shot and return completely a new and ''Sexed up'' with the Cliché hair blowing in the wind for the dog. the tagline ''Seductively Silky'' goes with the advert because at first she denies the coffee but when he returns with the cliché romantic music playing she gives in and has some
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